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Services
Client
Year
Website
Challenge
Overcoming Integration Hurdles Across Multiple Platforms
The campaign faced the challenge of integrating a loyalty program across multiple department stores, some of which lacked their own loyalty member systems. Additionally, the task was to launch a new product variant while ensuring consistent messaging and maximizing engagement through both online and offline channels.
Goal
Amplifying Brand Presence and Customer Engagement
The objectives were to boost participation in the MamaSuka x Department Stores loyalty program, increase brand awareness for MamaSuka NPL & Product Group, and enhance in-store traffic and sales. The strategy included a microsite, on-ground events, and collaborations with KOLs and media publishers to amplify the campaign’s reach and impact.
Result
Record Engagement and Sales Success
The campaign was a success, with 122 KOLs and 15 media publishers generating 2,296,491 views and 91,548 interactions. The engagement rate stood at 4.93%, with total sales amounting to Rp 73,146,655. The loyalty program garnered 1,408 points from 1,062 transactions and attracted 650 unique participants. The digital campaign reached over 9.8 million people, achieving 11,603 ad clicks and a 0.11% CTR, surpassing the set KPIs by 227% in reach and 165% in ad clicks.
Transforming brands with innovative digital strategies. Building tomorrow's market leaders.
